The role of visuals in email marketing

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However, increasing unsubscribes is a sign that your offer or content no longer resonates with your subscribers. And, it's better to identify and remove those people before they do so themselves, or worse hit “report spam.” if you've recently changed your business or content focus, you should do a bit of email scrubbing. One way to do this is to send an email asking subscribers who haven’t been engaging with your emails or shown interest in your new focus area to feel free to opt out.

Spam complaints are increasing russia telemarketing list contacts often mark emails as spam when they're no longer interested in your emails. For some, it's easier to make these spam complaints than scrolling to the bottom to find the unsubscribe button! And, this is why I always recommend including an add-list unsubscribe option in email headers. Unsubscribe in email header also, subscribers may mark your email as spam because they don’t remember subscribing to your list. Or, just because they think your emails are too frequent.

Or, your offer is no longer relevant to them. In any case, when you notice a spike in spam complaints, then it's time to scrub your list clean. Spam complaints are red flags that cause esps and isps to start treating all of your emails as spam. So, remove all inactive and unengaged subscribers from your list. Take action before the spam reports lead to your domain being blacklisted and all your emails to all your subscribers are delivered to the spam folder.