75 % of professionals will research the company before applying for a job there.
And 69% won't run for office if they don't like what they see , even if they're unemployed.
So, if we want to attract talent, we need to start working on our value list of azerbaijan consumer email proposition as employers and use social networks to connect with our target.
Why use social networks for employer branding?
As with any other strategy, we must focus on the audience we are addressing. If we follow this premise, we must take into account that the majority of the current workforce is divided into two generations: millennials and centennials , who are just starting to enter the market.
Both are digital natives , so they are used to using social platforms to interact, get information and communicate. For this reason, companies must be present on these channels to connect with them and promote their brand.
The benefits of employer branding
In addition to what has already been mentioned, employer branding brings with it great benefits.
On the one hand, for the brand.
Build trust in the company.
Humanize the company.
Increase your social community.
Increase traffic to your website.
Improve talent acquisition.
Improve your candidate-to-employee conversion rate.
Positions the company in the industry and differentiates it from the competition.
On the other side, the internal one, it allows you to:
Improve the professional profile of employees, making them more competitive.
Improve your personal branding.