On the platform, you will find four menus (attract, convert, relate and analyze) that can help you deepen your dashboard analysis . Follow along!
Attract
Start by thinking: are your strategies in line with attracting new users as you wanted?
In order to clarify this issue, you can look at two el salvador phone number resource points on the RD Station dashboard : keywords and most accessed pages .
To analyze how you are attracting new users using the keywords you are using for your brand, just go to “Attract” , then “Keyword Panel” .
Oh, and don’t forget to make analysis easier by ordering the results using the “Ranking (from lowest to highest)” option .
After this point, analyze questions such as:
Are the keywords that rank best really related to your brand? Keep in mind that they are the ones that have the greatest potential to attract new users to your website;
Are there keywords that you are not ranking well for, but that are interesting for your business? What can you do to improve this position? SEO optimization , getting external links to gain authority?
Are you winning more positions than you are losing?
After that, return to the initial dashboard and look at the “Most visited pages this month” and click on “See full report of pages and accesses” .
You will have access to the pages that attract the most traffic to your website, the monthly views, the average time spent on the page and the bounce rate. So, what you should analyze is:
Which of the most visited pages had a very high bounce rate (above 80%)?
Do you have any blog content that is very interesting for your brand, but is not among the most accessed?
What type of content and topics have attracted the most visitors?
Convert
At the point of conversion, focus your analysis on landing pages !
Access your main LPs and observe the conversion rate of each one, analyzing whether it is within the standard for converting visitors into leads (in this case, a conversion rate considered good is 30% ).
If the rates are not within the standard, think about what can be done to optimize the landing page :
improve the design?
make the CTA clearer?
improve the content?
use better copywriting techniques for more persuasive communication?
It is also very important that you perform A/B testing on your landing pages . This type of testing allows you to make small changes to a landing page, creating different versions, so that you can later identify the version that presented the best results.