Focus on User Experience

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For this reason, you will have to structure your online shop in order to offer an excellent experience to your visitors and increase the conversion rate. If these aspects are fundamental during the year, during Black Friday they are nothing short of essential. But in detail, how can you improve your e-commerce? Here are some essential tips Leverage AI for user recommendations Artificial intelligence is now an integral part of our lives, but knowing how to use it correctly can give you great satisfaction. And in the world of e-commerce, it is still a technology that is too undervalued.


Using GetResponse’s AI Recommendation cambodia telegram data for eCommerce , for example, you can analyze each customer’s behavior in real time and suggest highly relevant products, increasing the likelihood of a purchase . You could also use the data acquired to personalize the user experience on your website, improve your email marketing strategy and dramatically increase conversions for your upselling and cross-selling . As you might have imagined, using AI for marketing (even on Black Friday) can become a real ace up your sleeve! Focus on the right products Another crucial element for the success of your Black Friday is the careful choice of products to promote .


In fact, not all products are suitable for this type of event. Prioritize products with higher profit margins, those that are trending, or those that have sold well during other promotions, such as Christmas or Easter. Analyze your e-commerce historical data and current trends, so you can focus on the right products. If you already use GetResponse’s AI ecommerce features , this process will be much easier. All you need to worry about is creating prominent banners and popups that appear on your homepage and in specific categories of your ecommerce store. Additionally, you may want to consider launching new products in conjunction with Black Friday to generate additional interest .