plementing a web traffic acquisition strategy. These actions aim to acquire more potential customers (known as leads), and therefore to enable a company to increase its turnover. But obviously, becoming an inbound marketing manager cannot be improvised, and you must choose your training carefully.
Unlike the amazon database outbound marketing manager , the inbound project manager does not go looking for customers per se. His role is to attract them. To do this, he will put in place a specific policy after analyzing the different needs and the positioning of the organization of the company he works for. He will thus define a customer acquisition strategy and will identify the different customer targets for this.
Inbound marketing will primarily consist of creating content that attracts effectively. It is a methodology that aims to accelerate the growth of the company. To do this, it will establish relationships with potential consumers and customers. It must then find solutions so that customers feel valued and assisted throughout the customer journey. The inbound methodology is structured around 3 stages: attract (the manager must then capture attention), interact (respond to requests) and retain (help customers so that they get the most out of their purchase).
Inbound marketing is at the service of a company's growth. This methodology is based on CRM ( Customer Relationship Management ), customer service, sales software and marketing software. The manager, in this area, will have to know how to combine these different tools for an optimal result and quality growth. It is obvious, but having more customers increases turnover and therefore will develop this growth. It will thus be possible to develop activities and strengthen the company. And thus quite simply to improve the finances of the company that calls on an inbound marketing expert.
To summarize, the inbound marketing manager will increase the visibility of a company, but also of a particular service or product. Its objective is to create a showcase that will attract new customers, offer them new products and build loyalty as best as possible.