Groundbreaking trends in the domain world:

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For 65 percent of respondents, trademark protection is one of the top reasons for domain registration.
Another important reason is the international orientation of companies: For 38 percent of those surveyed, domains are important for internationalization, and more than one in three (36 percent) already uses domains that can be used internationally. The .de ending is still the most popular variant at 58 percent, closely followed by .com (43 percent).
Companies' domain malta phone data portfolios are growing: one domain is not enough. 30 percent of IT companies already operate larger domain portfolios with more than ten registered domains. Traditional companies are lagging far behind. With a view to brand protection, the increasing internationalization of the major players and the security of the websites created, an increase in domain portfolios can be predicted.
The domain is already being used by marketing specialists as an active tool on the Internet
76 percent of IT and marketing experts consider brand awareness to be the top priority when registering a domain. 58 percent even actively use it for online advertising campaigns. The experts agree that the domain should be memorable. However, only one in three considers the integration of product and campaign names.

If IT specialists, marketing experts and management work together to develop a domain strategy, this will exploit long-term sales potential on the web while also ensuring security.
There is room for improvement when it comes to integration into advertising campaigns: domains should be used more actively in conjunction with other online advertising measures.
The integration of product and campaign names in the domains creates recognition value and ensures long-term marketing effects.
PRACTICAL TIP FOR MARKETING PROFESSIONALS: DOMAIN STRATEGY AS A COMPETITIVE ADVANTAGE
Those who treat domain strategy as an integral part of their communications strategy will gain a clear competitive advantage on the web. Only those who plan ahead strategically can grow. This is especially true in the world of domains.
The domain extension as an internationalization tool

The managers surveyed in particular have recognized the potential of international domain endings. 72 percent are already familiar with the .eu ending, 77 percent with the .com ending. 23 percent of managers think that the .eu ending will become even more relevant in the future. Ten years ago, over 90 percent of all German business websites had a .de or .com ending. Today, alternative domain endings already account for a significantly higher proportion.

The domain extension as an internationalization tool
Practical tip for managers: achieve international success through trustworthy domains and influential domain endings.

In the future, more attention will be focused on international domain endings. It is therefore time to think more internationally and exploit the potential of other endings such as .eu and also to sensitize marketing experts accordingly.
User-friendly endings such as .blog, .shop, .info are trendy. Your users will thank you: by looking at the ending, they can immediately tell whether it is an online shop (.shop), an informative website (.info) or a company website (.company).
Close communication with the IT department is necessary: ​​IT experts are even more familiar with the .net and .eu domain endings and can use their valuable knowledge to provide assistance with domain strategy.
Cybersecurity – Ban domain piracy before it happens

Only 35 percent of respondents have been spared from domain piracy. Five percent even stated that they have been victims of domain piracy several times. Self-employed people in particular (45 percent) have not yet (consciously) experienced piracy attacks.

Practical tip for the self-employed and IT experts: Trust is good. Control is safe.
With regular monitoring of domains, duplicates with typos and similar plagiarism can be quickly uncovered and brand abuse avoided. Due to ignorance, many of the study participants fell victim to domain piracy.
If you have already protected your company brand, you can legally roll it out more effectively as a domain. If you haven't done so yet, you should do so as soon as possible. If in doubt, a taken domain can then be reclaimed from the current owner.
IT experts should point out any deficiencies and challenges within their company.
To the domain check from DomainFactory