– positioning and layout are also important

[tanjimajuha20]

How did we go about it? We cut up the menu and reassembled it according to various criteria. We positioned dishes with a high contribution margin at the top (right) of the menu according to Vögele's reading shortcut, and hid the currywurst to the bottom left. Overall, we increased the contribution margins and adjusted the descriptions. With an investment of around 1,000 euros for the menu diagnosis and the creation of the macedonia phone data recipes for the dishes, the company was able to get ten times that amount. You won't get a "return on investment" of 1:10 for one to two hours of diagnosis with any other investment. That's exactly why menu diagnosis is a money-printing machine!



Don’t just change the prices and descriptions
You can increase the feeling of value not only through the description and placement on the menu, there are many other tricks too. The aim is for your guests to engage with the menu again, forget the old menu and ultimately order the winners. Try experimenting with the following measures:

Turn the card upside down.
Write the winning dishes in bold .
menu without "Euro"
Work with boxes and borders.
Indent the prices of the dishes so that they are not listed one below the other.
Do not sort the dishes by price (not cheap at the top and more expensive towards the bottom) (avoid it consciously).
Pre-sort, for example: “Our classics…”; “Our guests love this”; “You absolutely have to try this…”, “Our chef is particularly proud of this…”.
Think of a “story” that fits emotionally and visually with the descriptions of the dishes.


How to measure the success of the menu diagnosis
Give your optimized menu some time. After about a month, you can check whether the changes have already had an impact on your sales, contribution margin and profit. Sometimes new insights emerge. A restaurant customer of mine recently told me that as part of a menu change, he increased the price of the Thai curry from 17.50 euros to 22.90 euros and, surprisingly, the dish not only sold much better, but also turned out to be a winner.