The conversion funnel or conversion funnels?

[arafatenzo]

Therefore, in the acquisition funnel, a low-range price offer is proposed (the model works well for the sale of digital products/services, such as media and eBooks). One of the possible declinations is the trial upgrade offer: the product is proposed as a free trial for a limited time with full featured or reduced access (but not too much!), so as to offer a concrete taste of the final product or service, generating, at the end of the free trial, enough interest to trigger the purchase of the extended version.

Similar is the splinter offer funnel , which involves breaking down the offer into micro-packages, which are offered at a significantly lower price than the core offer. The virtuous circle of the splinter aims to lead to the next up-sell offer of the complete package.

Finally, the lead magnet par excellence is the colombia phone number freemium: free + premium. It is about offering a high-value resource absolutely free of charge. From direct experience I can guarantee that this strategy, when combined with a selected target, offers surprising results. A typical example is the ebook given as a gift as soon as the visitor opts-in on our landing page, but it could also be a video or something else.

The freemium sent must have some fundamental characteristics:

satisfy a need or resolve a real and concrete requirement
be complete enough to be applied in any real situation in which our lead finds himself
fully respect the promise made both in the drafting phase of the landing page and in the content of the ads that brought the visitor to our pages
The authoritativeness of the proponent also plays a decisive role in the success of this strategy: the greater the authoritativeness recognized by the market, the higher the conversions will be. A concrete example in which this strategy has been applied with surprising results can be seen in the landing page below.