Here I will focus on the name

[sabarina38]

Note: Each brand element plays an important role in brand perception and brand image, forming brand identity. symbol, brand positioning, and IP image. Name: The name is very important. The cost of subsequent promotion depends on the name. In fact, it depends on whether the name is tongue-twisting and easy to remember (in fact, the words that already exist in the consumer's brain are easy to confuse consumers. Only by creating a simple and untwisting word can consumers remember it.




There is such a brand in the word. (For example: Tmall) This word is mainly used for later promotion when others know your word, can remember it, and it is easy to think of it. Methods for naming number database include: numbers ( 999 Cold Relief), names of people, animals and plants, place names (Tsingtao Beer), product functions (Cold Relief), and originality. Symbol: It should be simple and clear without being complicated.



It is best if people can understand the value of your brand by looking at it. When others see your symbol and then your name during brand recognition, they can associate the two together. Brand positioning: It is to tell consumers what you can do for them, to convey the value points to them, to impress them and make them take action. IP image: Register a copyright , which can represent the image of the company, personify it , build character, and help the brand .