Email marketing and telephone marketing

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which are popular abroad, are the basis for achieving marketing automation. But in China, few people read emails, WeChat is too private, corporate WeChat is not very convenient, and the call connection rate is getting lower and lower. Popular social media in China is not friendly to marketing automation, and the data walls of various platforms make it difficult to aggregate data. 3. CRM software is more popular abroad than in China, and sales conversion is more visible.


But in China, SCRM and CRM are rarely connected. In some companies , the CRM marketing department may not even have the authority to view, let alone open a closed loop. There are many reasons why salespeople are phone library unwilling to follow up on market opportunities and do not want to make the conversion process transparent. One common reason is that salespeople believe that customer data is their own " private domain . " This contradiction is difficult to resolve in the short term. Some strong marketing departments have built their own SDR teams to follow up on new leads, but most of them are small clients with limited transaction amounts, and it is difficult to support the team.


These three difficulties make the implementation of digital marketing particularly difficult. 02 Digital Marketing Maturity Not only is it difficult for small and medium-sized enterprises to get started with digitalization, it is equally difficult for large enterprises to break through internal and external data and trust barriers. At present , the emerging small and medium-sized SaaS companies are relatively mature, naturally .