Step-by-Step Instructions

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What do love for photography, the desire for independence and the dream of starting your own business have in common? Of course, starting your own photo studio. After all, this is not just a business, but an opportunity to realize your creative ideas, open a space for shooting and make money from it. However, before opening a photo studio from scratch, you need to prepare thoroughly.

In this article, Yaroslav Suchkov, art director of Trend seller production, a photo studio that specializes in shooting for marketplaces, talks about what is needed to open a photo studio, how to properly conduct a competitor analysis, choose equipment, and what steps to take to register a business.

What is needed for a photo studio
Before opening a photo studio, there is a lot to iceland whatsapp phone number consider: from choosing the right premises to purchasing equipment and creating a team. All of this will affect the success of your business. Before you start, it is worth developing a clear plan that includes market analysis, budget calculations and understanding the target audience.



Competitor Analysis
To begin implementing a business plan, it is necessary to conduct a competitor analysis.

Research the market to find out :

what services do other studios offer;
what are the competitors' strengths;
What are the weaknesses of other studios?
Analyzing your competitors will help you understand which niches are not yet occupied and what unique services you can offer.
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Some competitors specialize in portrait photography, others in renting studio space for photographers. Look at the sites that are at the top of the search results for the query: "photo studio + name of your city". For example, in Moscow these are: Cross+Studio, Base, Prostranstvo, WoodStudios, Bestmemories.

Each studio has its own specifics. For example, Base only offers rental of premises, in the Prostranstvo studio you can rent clothes and accessories, in WoodStuios you can take training in their own photo school.

And the Cross+Studio and Bestmemories studios offer a whole range of services: from classic services of photographers, videographers, stylists and makeup artists to filming an actor’s portfolio, conducting live broadcasts and creating a turnkey blogging studio.

It is not always enough to find competitors only by a general keyword. Especially if you want to open a photo studio in a specific niche. For example, our photo studio specializes in shooting for marketplaces. Therefore, competitors will have to be searched for by specific keywords. For example, "composite shooting" or "shooting for marketplaces".