8 Marketing and Sales Tips for Startups

[jrineakter]

Marketing, if done right, can be a real source of income for your business. However, if done wrong, without the right strategy or knowledge, it can be a huge hole in which to throw money. We know that entrepreneurs, when they start their entrepreneurial journey, have to take on the roles of almost all the departments of the company. Logically, marketing and sales too. Even if you are not an expert. Fortunately, the Internet is full of very interesting resources that can help us. And, of course, we also want to do our bit with these 8 marketing and sales tips for startups.

Marketing and sales tips for startups
1. Sell the benefit, don't compare yourself
We've said it many times before and we'll say it again and again. Because here's the key to success. Sell the benefit of your product and forget about the competition. Always.
There are several ways to do it:

Cost : Improve the price of the product compared to the competition. An ERP program for startups can help you optimize costs and resources.
Quality : Do it better from the start.
Combine both strategies : the best product at the best price. Unbeatable.
But even if you tell others that you sell a indonesia number data product or service that is cheaper and more effective than others, it is not enough. It does not tell the customer how it will improve their life.
The sale is made on the basis of benefits . Comparing yourself to the competition may highlight the features you offer, but it will not be about benefits.

2. Listen to your client
Does the name Sam Walton ring a bell? Maybe not. But this man was the founder of one of the largest retail chains in the United States, Walmart. And he also broke one of the most important commercial paradigms of the time.

Walton decided to start his empire in rural America. He thus went against the prevailing business logic that said: if you want to move massive quantities of products, you need massive quantities of people. In other words, mass retailing will only succeed in big cities.

But Walton knew his customers. He knew that people who lived in rural areas tended to buy in large quantities because they had larger families or needed more goods to support their own stores. The result is well known. Walmart is the largest retailer in the world. The customer may sometimes defy the prevailing logic, but they are always right . Listen to them.

3. Sell your product before it is fully finished
Some companies wait until their product is absolutely perfect before launching any marketing campaign. A serious mistake, as this attitude is accompanied by a common thought: “Once the product is ready, it will sell quickly.” But the reality is that if no one knows about it, there will be zero demand. That is, until you start a marketing campaign and begin to create brand awareness among potential customers.

It is best to run awareness campaigns before the product is finished. This way, consumers will already know that the product is coming. If you sell the benefit before it is ready, customers will be eager to purchase it.

4. Think 360º
The marketing landscape is changing at an astonishing pace. Today's campaigns are nothing like the work that was done just 2 years ago. They are different ways of doing things that are always preceded by some 'guru' who dedicated himself to experimenting.

We're not saying you should do anything crazy, because you'll just end up wasting money. But try to have a global vision. Use all the online marketing techniques that are almost free and extremely effective. For example, video marketing, influencers , crowdsourcing , attractive contests, branded content and much more.