Use the resources available for social platforms

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A professional use of networks involves creating company profiles. The management and possibilities that networks offer you increase when you are an organization and you make it known by migrating your personal profile to a business one, as a content creator or by creating a company page (depending on each network). You can configure elements such as contact buttons, statistics of various types, expand the contact forms and have access to programming tools.

Furthermore, being a company will allow you to advertise your activities. This will help you improve your reach, that is, reach more people. In recent times, organic reach (normal publications, without the support of promotions for their dissemination) has fallen and the organic strategy must be conveniently balanced with the paid one in order to reach an adequate number of users.

Being an early adopter of new social tools is also important, as it will give you more views and more notoriety. Give priority to video content, such as Reels on Instagram, consider creating a profile on Tik Tok and stay tuned for all the new features that come out.



Establish a digital marketing plan.
As with almost everything in life, if we plan, we work more comfortably. I recommend two premises, a communication policy, embodied in a plan that goes from less to more:

Prior 2.0 analysis to check whether digital media mexico phone data already exist or whether you are starting from scratch. If they do exist, establish a diagnosis to measure whether they adapt to the marketing strategy to be implemented.
Competitor analysis , establish a competitive position in relation to other companies or other creators in your sector and create coherent communication based on it.
Target audience - Set your network strategy based on the audience you are targeting. The tone and style can vary greatly depending on age and purchasing power, for example.
Network strategy . Based on the points above, decide which social channels are best for you and what type of actions to take on each of them. Each network has its own particularities and Facebook, Twitter, Instagram, Tik Tok or Linkedin do not meet the same expectations, to name some of the most widely used networks today.