Explaining the reason for this new brand, Roberto Gorraiz says that, although agencia.SEO has been designing digital marketing strategies for its clients for more than 8 years, the company's name tended to "pigeonhole" them as specialists in organic positioning services. "This new brand will help us position ourselves in the market as paid media specialists, continuing as digital marketing strategists, but with a clear differentiation, which is specialization based on data and results," says Gorraiz.
In addition, Espinosa emphasizes that they are improving their ability to provide specialized services: “Working on visibility or traffic is not enough. In each project, understanding who your buyer persona is australia number data what the opportunities are in your sector and collecting data to make decisions is the key to success. This goes beyond SEO, SEM or any other channel. We are clear about this and we integrate these solutions so that the client can see the real value of counting on us,” he says.
Investment in online advertising is increasing
According to the IAB Spain Study on Digital Media Advertising Investment , investment in online advertising exceeded 4.97 billion euros in 2023, which represents an increase of almost 10% compared to the previous year.
For Gorraiz, “These data only confirm that digital positioning through paid media strategies on social networks, search engines and other platforms is an upward trend, already accounting for more than 60% of investment in all media. If there is a need, there must be a response, and agenciaSEM.eu is ours.”