Investigate user landings from organic search

[arafatenzo]

After knowing the reality you will be dealing with, and now that you have the company's DNA in your hands , it's time to move on to the technique. The second step, I would say fundamental, for a good copywriting activity is knowing how the brand is found by people on search engines. And of course what are the landing keywords on the site.

I use SEMrush to understand how the company is already positioned. I also see their history: by clicking on the keywords indicated by SEMrush I understand when they were positioned and of course the volume of results they bring. In this phase, more specifically of seo copywriting, I try to understand how the brand is perceived by Google and by people.

Google organic search is nothing more than a cyprus phone number connection between the intent that users have for that product and the product's channels .


Copywriting: How to Think About Organic Search
Figure 1 - Organic Positioning, SEMrush

So, in short, a good copywriter knows that optimizing the factors that have already brought traffic will allow us to better engage users who are looking for something on our site and who, in our new text, will surely find it.

The usefulness of this function is amplified when you click on one of the identified queries: you can obtain other information, other potential searches to cross-reference with the data retrieved with quantitative methods, without forgetting the observations related to the qualitative aspect. That is, the world of online communities, of discussions that take place on blogs and social networks: in my latest book, Etno Blogging, I carefully explore this point.