If we say that stage one focuses

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Times the speed of growth Keywords : Enlarge the target group Expanding from A2/3 to A1 , if the focus is still on A2/3 at this stage , it will inevitably lead to weak growth in the later stage. Through matrix placement and advertising exposure, we can target A1 and increase the base of the exposed population. Usually , in the 100-100 million stage, most brands are not faced with traffic problems, but with the problem of how to occupy the minds of users as soon as possible and how to cultivate the minds of users. Therefore, in the second stage, we should gradually form the actions, routines and methods for brands to occupy the minds and cultivate the minds.


On products + content + conversion , stage two should start to take the brand into consideration. Note: If a brand does not take root in the minds of users in one-dimensional product number database competition, it will be difficult to escape the traffic curse. Method: Matrix , advertising, top KOL + celebrities + cross-border collaboration The law of quantity is the basic law. Exposure, reach, interaction, conversion, and sales amplification tenfold, in addition to secondary reach and conversion of existing users, the core is to increase the initial value equivalent, amplify the basic plate, and open the floodgates at the source of traffic.



In the first stage, the basic logic and basic path of reach, interaction, and conversion have been run through, and the amplification action in the second stage has a basic basis for judgment. From 10 million to 100 million , it is 10 times faster from the sales results . How to achieve this 10 times speed, there are two core points: 1 ) product line expansion, 2 ) channel penetration. This phase will enter the initial stage of the brand. In the 10 million to 100 million stage, the brand feeling will be gradually improved, and products will begin to be made like a brand. Industry public relations, SEO , press releases , brand media matrix, etc. will begin to be gradually improved, but the premise is that the product is hot and the sales growth of the product cannot stop. Product expansion, the expansion here is only on the original.