If your company has been at the center of a fraud investigation, if you have a lot of 'bad press' on your back, if your account is infested with negative reviews. .. well, how do you think Google will react ? Okay Roberto, but I have a shop that sells wooden flip-flops in Bagnara Calabra. Nobody writes about me in the newspapers... and nobody leaves me reviews online Well, first of all, know that even the most 'unlucky' business can work on reviews and aim to grow on local SEO .
Beyond this, Big G knows very well that not everyone gets find your phone data mentioned in the headlines! In fact, the Guidelines specify that: Many small local businesses or community organizations have a low “web presence” and rely on word of mouth, not online reviews. For these small businesses and organizations, lack of reputation should not be considered an indication of low page quality. In short, go easy. Google won't punish you if there's no information about you online.
But it won't reward you either, and that could be a problem. Hey, stop right there. Earlier I told you about the reputation of the website and the author... and I haven't forgotten! In other words , Google also uses the same sources to measure the author, sources which, if you have noticed, are also very useful for determining the competence of the scribbler in question.