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Brand No. 1 : How to use USP and write advertising slogans Author: Houshan Keju; Official Account: Laogao Business and Brands This article is provided by Originally published on Everyone is a Product Manager. The title image comes from , based on the CC0 agreement The views expressed in this article only represent the author himself, and the Renrenshishi Product Manager platform only provides information storage space services.


How to build a corporate strategy house? Strategic Man Hidden Edge Follow 2023-06-13 0 Comments 4107 Views 17 Favorites 9 minutes Free your eyes, put on headphones, and listen ~ ! 00:00 00:00 B -end phone database product managers need to conduct pre-sales demonstrations, program customization, contract signing, etc., while C -end product managers need to plan activities, operate content, and motivate users, etc. The corporate strategy house is a basic requirement for market strategists, and it solves the direct business source of the enterprise. This article breaks it down and analyzes the enterprise's business objectives, target strategies and tactics in order to find the underlying logic of the corporate strategy house. Let's take a look.



Where there is a brand house, there is a corporate strategy house, the latter being a basic requirement for marketing strategists. If the core of the brand house is to solve the accumulation of brand assets, then the corporate strategy house solves the direct source of business for the enterprise. This also places higher demands on strategists, because they need to have in-depth knowledge of the industry and also consider the overall situation. Although this will bring about a threshold, it also proves the old saying, " There is a moat only when there is a threshold . "