Simple decision-making, complex purchase:

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In this case, consumers usually seek help from experts and authorities during the purchase process. For example, studying abroad is a case of simple decision-making, but complex purchase. At this time, the role of the consumer becomes more divided. Seeking medical advice is also a case of simple decision-making, but complex purchase. In this case, the consumer's purchase decision is usually delegated to an expert or consultant to help with the decision. For this type of purchase, the advertisement should build up a strong enough trust, and the product should reflect certain expert and exclusive positioning characteristics.



Brand No. 1 : How to use USP and write advertising slogans Complex decision-making and complex purchase: This situation often occurs in B2B market purchases, that is, bulk purchases. In this case, the role of the consumer japan whatsapp number data will be more process-oriented. Different people will be responsible for the information collector, purchase decision maker, purchaser, user, evaluator, and disposer. Complex decision-making and simple purchase: This situation often occurs in the consulting market. How to make a choice when there are several groups bidding for a project? Decision-making becomes the premise of purchase, but purchase becomes simple. It is based on the above four- point division that the definition of consumer roles is first correct.



The understanding and grasp of the difficulty of intervening in consumer purchases and decision-making. If we do not understand this level, it is difficult for us to understand the role change of consumers when they buy. The premise of solving the problem correctly is to correctly define the problem. Information collector, purchase decision maker, buyer, user, evaluator, and disposer are the classic definitions of consumer roles in consumer behavior. Adding decision-making and purchase variables makes it easier to understand the relationship between roles and purchases. In addition, from the perspective of Internet platforms and traffic, the roles of consumers are divided into communication roles, traffic roles, and payment roles. When faced with a consumption decision.