The traffic distribution model of each traffic content platform

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Which is constantly explored through data testing, can be said to be the know-how of new consumer brand marketing , but it only matches a certain brand itself and is difficult to be borrowed and reused. In other words, is different for each person, which will eventually lead to different brand marketing and delivery conversion models. It is precisely because of the black box of platform traffic mechanism that new consumer brand circles often discuss various rumors about changes in platform traffic mechanism.

The reason behind this is actually because brands have traffic anxiety and it is difficult for them to control the life and death of online traffic. 2. The iteration of platform traffic black box makes brand marketing model indonesia whatsapp number data vulnerable Compared with traditional media, traffic platforms have more traffic allocation rights, so the marketing strategies of new consumer brands must constantly match the traffic algorithm model. But at the same time, the traffic platform itself is also growing and iterating rapidly, and has different business ecological goals and platform strategic development goals, which will also cause the platform's traffic allocation algorithm to be constantly changing.



For example, in the first few years of supporting influencers to sell goods through live streaming, Douyin needed to establish a live streaming e-commerce field, and the platform's traffic algorithm would be more biased towards the influencers. But now that the growth of influencers' live streaming has gradually slowed down, Douyin needs to strengthen the shelf e-commerce scenes within the platform, so the traffic algorithm will allocate part of the traffic to brand stores. In summary, the platform has different phased goals and focuses, and will continuously and dynamically adjust the traffic distribution algorithm, which means that the marketing model of new consumer brands needs to be constantly adapted and adjusted accordingly.