Web forms are undoubtedly the cornerstone email data of lead generation. They are the interface through which Internet users convert. They are therefore the first lever for optimizing a lead generation campaign. How is it possible to optimize your forms? What does a perfect form look like? If you have never woken up at night to think about these questions, then you need to reconsider your priorities.
The form you use to capture leads is one link in the chain of the marketing automation system it’s linked to. A lead generation form can’t send your conversions skyrocketing. For that to happen, all the other links in the chain need to be on point as well.
So let's look at all this together!
To generate leads, you need to collect valuable information about a prospect. Data that will be added to your CRM and then you can use to your advantage.
But you cannot abuse this privilege.
If you ask for your prospects' date of birth, hobbies, maiden name, you're going too far. Think about putting as few fields as possible to get the most relevant information. It is necessary not to forget that your visitors' time and patience have limits.
The more fields there are, the lower the conversion rate. So some information is “interesting” but not “essential” or “necessary”. So you should only ask for what you really need!