As AI takes the manual tasks involving information processing, search, and transmission off marketer’s plates, it makes room for work that profits from creative, critical thinking, persuasion, negotiation, and problem-solving skills. Rather than assigning rote tasks to staff, CMOs and marketing leaders will be able to have teams focus on designing innovative customer experiences, strategic initiatives, or storytelling.
AI will shine a light on unforeseen improvement opportunities. Any time usages of our loan database that automation is introduced into a business process, it brings hidden gaps into sharp relief.
Artificial intelligence is poised to accelerate digital transformation across your entire organization; learn how to create an AI strategy that supports your organizational and departmental goals with our eBook, “The Four Elements Your AI Strategy Needs”:
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Artificial intelligence isn’t the only element marketing leaders need to plan for. Use our “Technology Marketing Leader’s Checklist” to track the responsibilities your organization should prioritize: