Color scheme
We used two colors in the logo - green and aquamarine. Green in people's perception of the world is associated with health, care, safety. In turn, aquamarine creates a feeling of freshness and sterility. Of course, these are suitable associations for a company selling dental equipment.
Hidden meaning
When a consumer looks at a logo, two associations may arise. Both of them are not accidental.
The first association is a smile (if you look at the arc). This echoes the company name - "Smile".
The second association is a person above the work surface (if you see a person's head in the dash above the "Y"). This is in tune with the Customer's field of activity - the sale and installation of medical equipment.
Font
We used the Myriad Pro font family for three reasons:
1. It is a sans-serif font. This makes the logo look more modern than its predecessor, which used a serif font. Even Apple developers appreciated the modernity of Myriad Pro, using it in their devices.
2. This is a humanistic grotesque. Due to the less strict letter forms, it is easier to read than geometric grotesques like Futura or Gotham. Accordingly, such a font will be convenient to use on the website and in the printed products of the Customer. By the way, this is an important point - a harmonious, unified corporate style implies the use of a font specified by the logo in the design of advertising materials.
3. It is adequately presented in both Latin and Cyrillic versions. Accordingly, the Customer will be able to use it both when conquering the domestic and Western markets.
Application to different surfaces
We prepared a number of mockups for the Customer - images vietnam girl whatsapp number demonstrating how the logo will look when applied to different types of surfaces. Here are some of them:
5. Provided the logo to the Customer
We provided the Customer with a file with the logo in 5 different formats:
PNG - for using the logo on the Internet, so that it can be inserted into the header of the site being developed , placed as a watermark on photographs, etc.
AI and EPS - to have a vector image at hand, which can be scaled to any required size, if necessary, for screen printing, etc.
PSD - to be able to edit the logo in the "native" format of the popular raster graphic editor Adobe Photoshop.
PDF - to have the logo "at hand" in a convenient and modern format, including one suitable for printing.
This way the Client could use the logo in a variety of situations.
The customer was pleased with the resulting logo. Would you like us to develop a logo for you too