At Web Positioning Salamanca we were able to learn that there is a new Google algorithm: RankBrain , the first information about it was published by Bloomberg, and it detailed that it is a new method that Google uses to interpret a “large fraction” of the searches that they see on the engine every day. It has been in the air for a few months now and is used to understand ambiguous searches, it uses artificial intelligence to try to guess what the search refers to, in a more human way.
First-hand information
Blomberg explains with information from Greg Corrado, a senior research scientist at Google, who says that this new algorithm uses people's feelings or feelings to interpret searches that seem difficult to understand. According to this expert, RankBrain would be considered the third most important signal of the hundreds of signals that Google uses when interpreting searches.
He clarified that it has been in the air for months, and that despite what it feels like, this will not affect the SEO positioning work . It is important to note that RankBrain is part of the entire search algorithm and is not Google's new way of ranking results.
It is understood that the new Google RankBrain algorithm is not cameroon telegram phone numbers updated immediately, it does not run in real time, but it is periodically “re-programmed”. It should be noted that it is not a total replacement of the search algorithm known as Hummingbird, remember that this is the system that processes what people search for and “combs” billions of pages to position those that should be considered first.
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Google's new RankBrain algorithm is a way of interpreting searches
RankBrain would interpret what someone searches for and understand how to answer that question in different ways. An example explained in SearchEngineLand is that before, when searching for “Barack”, Google could show results only with that exact word, but in recent years, or since the launch of Hummingbird in 2013, Google understands the relationship between words better; so a search for “Barack” could give results similar to those for “President of the United States”, “Barack Obama”, “Michelle Obama’s husband”.
The artificial intelligence of this new algorithm suggests that if it sees a word or phrase that is unfamiliar to it, it can “guess” which words or phrases have similar meanings and filter the results accordingly.
Clarifying some basic concepts
RankBrain – This is the name Google gives to an artificial intelligence machine learning system, which, as we have already mentioned, is used to help process search results.
Machine learning : the computer teaches itself how to do things, rather than being taught by humans to follow a program .
Artificial intelligence: This means that the computer can be as intelligent as humans, it acquires knowledge that is taught to it and builds its own knowledge based on what it knows and making new connections. Basically, it is a system designed to learn and make connections.
These last two concepts could be used as synonyms, or in any case machine learning is named as a type of artificial intelligence.