Google’s useful content updates in 2022 and 2023 sent a clear message:

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Before finalizing your Black Friday/Cyber ​​Monday strategies, use data to make decisions and fine-tune your campaign. Analyze past results, keep an eye on your competitors, and don’t be afraid to experiment with creative ideas. How to Create Useful Post-HCU Content Marketing | On-Page SEO | Keyword Research The opinions expressed by the author are their own (barring the unlikely possibility of hypnosis) and may not necessarily reflect the views of Moz. The rise of AI tools like ChatGPT has made content creation faster than ever — and it shows.

Search results are now filled with repetitive, shallow articles that prioritize conduit cn mobile phone numbers database speed and SEO over value. For brands, this can mean sacrificing depth and connection with their audience for the convenience of automation. content should serve people first, not just search engines. Sites that don’t deliver on this principle risk penalties and losing their audience’s trust.

In this guide, I’ll walk you through the practical steps to create content that resonates with your audience while still following search engine priorities. What does Google mean by “useful content”? Content created for people, not search engines Google prioritizes content that serves people, not search engines. Known as “people-centric content,” this approach encourages publishers to prioritize user needs rather than simply ranking them first.