Competitive market, advertising and high investment as main acquisition channels.
This is without even mentioning the ever-increasing pay-per-click , which began to not have the same positive return it had before...
Generating new customers has become equally difficult (not to say expensive) and necessary.
Does this scenario seem common to you?
In fact, this happens a lot more than you might think.
But don't worry.
Getting out of this situation is not impossible, and with small bahrain email list 191152 contact leads actions you can change the course of your business. Don't you believe me?
Well, that's because you still don't know Wagner's story and his work with the Viver Sem Drogas Clinic , a program to help drug addicts, with partners located in São Paulo and Belo Horizonte.
With a business extremely dependent on ads, Wagner saw his competitors entering the game, making that investment only increasingly unsustainable.
Their main source of acquisition was mined.
When looking for an alternative, they decided to invest in Content Marketing , an initiative that was not yet being explored by any other company in the segment.
He knew that investing in this strategy would require patience as traffic grows gradually over time, but he needed to find a way to take advantage of this initial growth.
With over 7,000 visits to his blog in the first quarter alone, we can say that Wagner has successfully achieved his goal.
Do you want to know how he did it? We'll tell you!
The need for growth
Starting his strategy from scratch, Wagner soon sought to ensure that the basic structure of the blog was moving forward.
He established his strategy, defined and documented it, with content published and promoted regularly to bring in the first visitors.
Traffic was coming, but it would still be a long way before the organic would work as intended.
In other words, promoting the content was not only important, but essential for Viver sem Drogas to reach as many people as possible and in the best possible way.
But how to do this if he had invested in the content strategy precisely to reduce other costs?