Lezi zinsizakalo zingaba usizo kakhulu kumabhizinisi abo bonke osayizi. Esikhundleni sokuthi abasebenzi bakho bachithe isikhathi benza izingcingo ezibandayo, ungaqasha ochwepheshe ukuthi bakwenze. Lokhu kungakongela isikhathi nemali. Ngaphezu kwalokho, ivumela ithimba lakho ukuthi ligxile kweminye imisebenzi ebalulekile, njengokusebenzela amakhasimende akho akhona.Ukuthengisa ngocingo kwangaphandle kungaba indlela eqondile nesebenzayo yokufinyelela abantu abasha futhi ubatshele ngalokho okunikezayo.
Emhlabeni wanamuhla, ziningi izindlela zokumaketha ibhizinisi lakho. Kodwa-ke, ukuthengisa ngefoni okuphumayo kusadlala indima ebalulekile ezinkampanini eziningi. Inikeza ukuthinta komuntu siqu okungenzeka ukuthi ezinye izindlela zokumaketha zintula. Umaketha ngefoni onekhono angaba nengxoxo nomuntu okungenzeka abe yikhasimende, aphendule imibuzo yakhe, futhi akhe uxhumano. Lokhu kusebenzisana komuntu siqu ngokuvamile kungaholela ekuthengisweni okuyimpumelelo kanye nobudlelwane obuqinile namakhasimende.
Yenzani Izinsizakalo Zokuthengisa Ngocingo Eziphumayo
Amasevisi okuthengisa ngefoni aphumayo enza okungaphezu nje kokushaya izingcingo. Basebenzisana eduze namabhizinisi ukuze baqonde izinhloso zabo kanye nezithameli eziqondiwe.Lokhu kubasiza ukuthi bakhe amasu okushaya asebenzayo. Baphinde baqeqeshe ama-ejenti abo ukuthi amele inkampani yakho ngokomsebenzi nangokuncenga. Lawa masevisi aphatha yonke inqubo yokushaya ucingo oluphumayo, kusukela ekutholeni umkhondo ongase ube khona kuye ekulandeleni amathemba anentshisekelo.
Okokuqala, lezi zinkampani zisiza ukukhomba abantu Uhlu lwamaselula oMfowethu abalungile ongabashayela.Basebenza nawe ukuchaza ikhasimende lakho elifanelekile. Lokhu kungase kuhlanganise izici ezifana neminyaka, indawo, imboni, noma isihloko somsebenzi. Uma izethameli eziqondiwe sezicacile, zisebenzisa izindlela ezahlukahlukene ukuthola uhlu lwabathengi abangahle.Lokhu kukhomba ngokucophelela kuqinisekisa ukuthi imizamo yabo yokushaya ucingo igxile kubantu okungenzeka ukuthi babe nentshisekelo kulokho okunikezayo.
Okwesibili, izinsiza ze-telemarketing eziphumayo zithuthukisa imibhalo nezindawo zokukhuluma zabasebenzeli bazo. Lezi zikripthi zenzelwe ukuthi zicace, zibe mfushane, futhi zenze okuthile. Basiza ama-ejenti ukwethula inkampani yakho, ukuchaza imikhiqizo noma amasevisi akho, futhi baphendule imibuzo evamile.Kodwa-ke, ama-ejenti alungile nawo ayakwazi ukuchezuka embhalweni futhi abe nezingxoxo zemvelo. Lokhu kwenza amakholi azizwe engasenamandla futhi eheha kakhulu umuntu ngakolunye uhlangothi.
Okwesithathu, lezi zinsizakalo zenza izingcingo zangempela. Ama-ejenti abo aqeqeshelwe ukuxhumana okusebenzayo namasu okuthengisa.Bayazi ukuthi bangasingatha kanjani ukuphikisa futhi bakhe ubuhlobo namakhasimende angaba khona. Umgomo walezi zingcingo ungahluka. Kwesinye isikhathi, okokukhiqiza imikhondo ukuze ithimba lakho labadayisi lilandelele. Ngezinye izikhathi, kungase kube ukuthengisa ngokuqondile umkhiqizo noma isevisi ngocingo.Kungakhathalekile ukuthi iyini inhloso, ama-ejenti asebenzela ukwakha isithombe esihle ngenkampani yakho.
Okokugcina, izinsiza ze-telemarketing eziphumayo zivame ukuhlinzeka ngokubika nokuhlaziya.Lokhu kukusiza ukuthi ulandelele imiphumela yemizamo yabo. Ungabona ukuthi mangaki amakholi enziwe, bangakhi imikhondo ekhiqiziwe, nokuthi mangaki ukuthengisa avaliwe. Le datha ibalulekile ekuqondeni ukusebenza kahle kwemikhankaso yokuthengisa ngefoni nokwenza izinguquko ukuze uthole imiphumela engcono ngokuzayo.
Izinzuzo Zokusebenzisa I-Outbound Telemarketing
Ziningi izinzuzo zokusebenzisa izinsiza ze-telemarketing eziphumayo zebhizinisi lakho. Lezi zinzuzo zingathinta ukuthengisa kwakho, imizamo yokumaketha, nokukhula kukonke. Ngokukhipha ucingo lwakho oluphumayo, ungathola izinzuzo ezibalulekile ezimbalwa.
Enye inzuzo enkulu wukufinyelelwa okwengeziwe.I-Telemarketing ikuvumela ukuthi uxhumane namakhasimende angaba khona endaweni ebanzi. Ngokungafani nezinye izindlela zokumaketha ezingase zikhawulelwe endaweni ethile, izingcingo zingafinyelela abantu noma kuphi. Lokhu kungabaluleka ikakhulukazi uma unikezela ngemikhiqizo noma amasevisi anganqunyelwe indawo. Ngaphezu kwalokho, ingakusiza ukuthi ungene ezimakethe ezintsha kalula.
Enye inzuzo ephawulekayo ikhono lokuba nezingxoxo eziqondile. Ngokungafani nezikhangiso ze-imeyili noma eziku-inthanethi, ucingo luvumela ukuxhumana okubili. Umaketha ngefoni angakwazi ukuphendula imibuzo ngokushesha, akhulume ngezinto ezikukhathazayo, futhi enze umlayezo uhambisane nezidingo ezithile zomuntu ocingweni.Lokhu kuthinta komuntu siqu kungasebenza kakhulu ekwakheni ubudlelwano nokwandisa amathuba okwenza ukuthengisa. Ngaphezu kwalokho, ivumela impendulo ngokushesha kanye nokulungiswa ngesikhathi sengxoxo.
Ukuthengisa ngocingo kwangaphandle nakho kungaba isu lokumaketha elingabizi kakhulu.Uma kuqhathaniswa nezinye izindlela, njengokukhangisa ngamaphrinta noma kumabonakude, ukumaketha ngefoni kunganikeza izindleko eziphansi ngomthofu ngamunye noma ngendali ngayinye. Lokhu kuyiqiniso ikakhulukazi uma usebenzisa isevisi ekhethekile enezinqubo ezisebenzayo nama-ejenti aqeqeshiwe. Ukwengeza, ikhono lokukhomba izethameli ezithile lisiza ukuqinisekisa ukuthi amadola akho okuthengisa achithwa ekufinyeleleni amathemba athembisa kakhulu.
Ekugcineni, lezi zinsizakalo zinganikeza imiphumela esheshayo. Ngokungafani neminye imikhankaso yokumaketha engathatha isikhathi ukukhiqiza umkhondo, ukumaketha okuphumayo ngefoni kungaveza izimpendulo ezisheshayo. Ama-ejenti angenza inombolo enkulu yezingcingo ngesikhathi esifushane, futhi ungaqala ukubona imiphumela ngokuya ngemikhondo kanye nokuthengisa okungahle kwenzeke ngokushesha. Lokhu kungaba yinzuzo ikakhulukazi uma udinga ukwenza imali noma uthole amakhasimende amasha ngesikhathi.
Ukukhetha Isevisi Yokuthengisa Ngocingo Ephumayo efanele
Ukukhetha isevisi ye-telemarketing ephumayo efanele kubalulekile ukuze ufeze izinjongo zebhizinisi lakho. Akuwona wonke amasevisi enziwa alingana, futhi ikhwalithi yesevisi ingaba nomthelela omkhulu kumiphumela yakho kanye nesithunzi senkampani yakho. Kunezici eziningana okufanele zicatshangelwe lapho wenza lesi sinqumo esibalulekile.
Okokuqala, cabangela isipiliyoni kanye nedumela lenkampani yokuthengisa ngocingo. Sebenesikhathi esingakanani ebhizinisini? Ingabe banalo ulwazi lokusebenza nezinkampani embonini yakho? Athini amaklayenti awo esikhathi esidlule ngamasevisi awo? Bheka ubufakazi kanye nezifundo eziyisibonelo ezibonisa irekhodi labo lempumelelo. Inkampani enedumela eliqinile cishe izohlinzeka ngezinsizakalo ezithembekile nezisebenzayo.
Okwesibili, hlola ukuqeqeshwa kanye namakhono ama-ejenti abo. Ingabe abenzeli babo baqeqeshwe kahle kwezokuxhumana, kumasu okuthengisa, kanye nemikhiqizo yakho ethile noma amasevisi? Ingabe basebenzisa izinqubo zokushaya ucingo zobungcweti nezokuziphatha? Isevisi enhle yokuthengisa ngefoni izotshala imali ekuqeqesheni ama-ejenti ayo ukuqinisekisa ukuthi bamele inkampani yakho ngempumelelo futhi idale umbono omuhle kumakhasimende angaba khona.Ungase ubuze ukuthi ungakwazi yini ukulalela amanye amasampula amakholi ukuze uhlole ikhwalithi yabasebenzeli babo.
Okwesithathu, baqonde indlela yabo yokuhambisana nemithethonqubo. Ukumaketha ngefoni kungaphansi kwemithetho neziqondiso ezahlukahlukene, njengohlu lokungashayeli kanye nemithetho yobumfihlo.Qinisekisa ukuthi isevisi oyikhethayo ihambisana ngokugcwele nayo yonke imithetho esebenzayo. Inkampani enedumela elihle izoba nezinhlelo nezinqubo zokuqinisekisa ukuthi zisebenza ngokusemthethweni nangokuziphatha. Lokhu kuvikela ibhizinisi lakho ezindabeni ezingokomthetho ezingase zibe khona nasekulimaleni kwesithunzi.
Okwesine, cabangela ubuchwepheshe namathuluzi abawasebenzisayo. Ingabe banazo izinhlelo zocingo ezithembekile, isoftware ye-CRM (Customer Relationship Management) kanye nekhono lokubika? Ubuchwepheshe besimanje bungathuthukisa kakhulu ukusebenza kahle kanye nokusebenza kahle kwemizamo yokumaketha ngocingo. Amathuluzi amahle okubika azokunikeza nemininingwane ebalulekile ekusebenzeni kwemikhankaso yakho.
Okokugcina, xoxa ngesakhiwo sazo samanani nemibandela yenkontileka. Qonda ukuthi bakhokhisa kanjani ngamasevisi abo nokuthi yini efakwe ezinkokhelweni zabo. Qiniseka ukuthi ufunda inkontileka ngokucophelela futhi ucacise noma yimiphi imibuzo ongase ube nayo. Khetha isevisi enikeza amanani asobala nemigomo eguqukayo ehambisana nesabelomali sakho nezidingo zebhizinisi. Ngokucabangela lezi zici ngokucophelela, ungakhetha isevisi yokuthengisa ngocingo ephumayo ezoba uzakwethu obalulekile ekusizeni ukufeza izinjongo zebhizinisi lakho.
Izinhlobo Ezihlukene Zokuthengisa Ngezingcingo Eziphumayo
Ukumaketha okuphumayo ngefoni akuyona indlela yokulinganisa konke. Kunezinhlobo ezahlukene zemikhankaso yokushaya izingcingo eziphumayo ezingasetshenziswa kuye ngezinhloso zakho ezithile kanye nezithameli eziqondiwe.Ukuqonda lezi zinhlobo ezahlukene kungakusiza ukhethe isu elifanele lebhizinisi lakho.
Olunye uhlobo oluvamile ukukhiqizwa komthofu . Umgomo walezi zingcingo ukuhlonza amakhasimende angaba khona anentshisekelo kumikhiqizo noma amasevisi akho.Ama-ejenti ngokuvamile azobuza imibuzo efanelekayo ukuze anqume ukuthi umuntu ukufanele yini lokho okunikezayo. Uma kunjalo, i-ejenti izoqoqa imininingwane yayo yokuxhumana futhi idlulisele ethimbeni lakho labadayisi ukuze lilandelelwe. Lokhu kusiza ithimba lakho labadayisi ukuthi ligxile emizamweni yalo ethembisayo kakhulu.
Olunye uhlobo ukuthengisa okuqondile . Kule mikhankaso, umgomo uwukuthengisa ngokuqondile umkhiqizo noma isevisi ngocingo.Lokhu kudinga abenzeli abanekhono abangathula umnikelo wakho ngempumelelo, baphathe ukuphikisa, futhi bavale ukuthengisa ngesikhathi socingo. Ukuthengisa okuqondile kungasebenza kahle ezinhlotsheni ezithile zemikhiqizo noma amasevisi, ikakhulukazi lawo aqondakala kalula futhi athengeke kalula.
Ukulungiselelwa kwe-aphoyintimenti kungolunye uhlobo oludumile lokumaketha okuphumayo ngefoni. Injongo yalezi zingcingo ukuhlela ama-aphoyintimenti ethimba lakho labadayisi noma abanye abameleli ukuze bahlangane nabangase babe amakhasimende.Lokhu kuvame ukusetshenziselwa imikhiqizo eyinkimbinkimbi kakhulu noma enenani eliphezulu noma amasevisi adinga ukubonisana okujulile noma isethulo. Ukusetha ama-aphoyintimenti kuqinisekisa ukuthi isikhathi sethimba lakho labadayisi sichithwa sihlangana namathemba anentshisekelo.
Okokugcina, ucwaningo lwemakethe lungenziwa futhi ngokusebenzisa i-telemarketing ephumayo. Ama-ejenti angashayela amakhasimende angaba khona ukuze aqoqe ulwazi mayelana nezidingo zabo, abakuthandayo, nemibono.Le mpendulo ebalulekile ingakusiza ukuthi uthuthukise imikhiqizo yakho, amasevisi, namasu okumaketha. Nakuba umgomo oyinhloko ungekona ukuthengisa okuqondile, izingcingo zocwaningo lwemakethe zisengadalula imikhondo engaba khona ukuze kulandelelwe esikhathini esizayo. Ngayinye yalezi zinhlobo zokumaketha okuphumayo zisebenzisa inhloso ehlukile futhi zidinga indlela ehluke kancane. Ukukhetha uhlobo olulungile kuncike ezinhlosweni zakho ezithile zebhizinisi.
Isithombe esingenhla sibonisa umenzeli wokuthengisa ngocingo egqoke ihedisethi futhi esebenza kukhompuyutha. Lokhu kumelela ingxenye yomuntu yamasevisi okuthengisa ngefoni aphumayo, okugqamisa ukubaluleka kochwepheshe abaqeqeshiwe abashaya izingcingo. Isikrini sekhompuyutha singabonisa isistimu ye-CRM noma umbhalo wekholi, amathuluzi asetshenziswa abasebenzeli ukuphatha izingcingo zabo ngempumelelo.
Izinkomba Zokusebenza Ezibalulekile (ama-KPI) Ekukhangiseni Ngefoni
Ukuze ulinganise impumelelo yemikhankaso yakho yokuthengisa ngocingo ephumayo, kubalulekile ukulandelela izinkomba zokusebenza eziyinhloko (ama-KPI). Lawa mamethrikhi ahlinzeka ngemininingwane ekusebenzeni kwesevisi yokuthengisa ngocingo futhi akusize ukhombe izindawo ongazithuthukisa. Ukuqapha ama-KPI alungile kungaqinisekisa ukuthi uthola imbuyiselo enhle ekutshalweni kwakho.
I-KPI eyodwa ebalulekile ivolumu yocingo , okuyinani eliphelele lezingcingo ezenziwa ama-ejenti. Lokhu kukunikeza umbono wezinga lomsebenzi wethimba le-telemarketing. Nokho, ivolumu yocingo iyodwa ayisho yonke indaba. Udinga futhi ukubheka izinga lokuxhumana , okuyiphesenti lezingcingo ezifinyelele kumuntu ophilayo. Izinga lokuxhumana eliphansi lingase libonise izinkinga ngohlu lwezingcingo noma isikhathi sosuku esenziwayo.
Izinga lokukhiqiza okuholayo lingenye i-KPI ebalulekile, ikakhulukazi emikhankasweni yokuhola phambili. Lokhu kulinganisa iphesenti lezingcingo eziphumele ekuholeni okufanelekayo. Izinga eliphezulu lokuhola libonisa ukuthi ama-ejenti akhombe ngempumelelo amathuba anentshisekelo. Ngokufanayo, izinga lokuguqulwa lilandelela iphesenti lemikhondo egcina iba amakhasimende akhokhayo. Le KPI ibonisa ikhwalithi yemikhondo ekhiqizwa kanye nempumelelo yenqubo yakho yokulandelela ukuthengisa.
Emikhankasweni yokuthengisa eqondile, izinga lokuguqulwa kokuthengisa liyimethrikhi eyinhloko.Lokhu kulinganisa iphesenti lezingcingo eziphumele ekuthengisweni. Kufanele futhi ulandelele imali engenayo emaphakathi ngendali ngayinye ukuze uqonde inani lezindali ezikhiqizwa ngokumaketha ngefoni. Okokugcina, izindleko zokutholwa ngakunye (CPA) ziyi-KPI ebalulekile ebala inani lezindleko zokuthola ikhasimende elisha ngokumaketha ngefoni. Ngokuqapha lawa kanye namanye ama-KPI afanelekile, ungathola ukuqonda okucacile kokusebenza kwemikhankaso yakho yokuthengisa ngocingo ephumayo futhi wenze izinqumo eziqhutshwa idatha ukuze uthuthukise imiphumela yakho.
Ikusasa Lokudayisa Ngocingo Okuphumayo
Yize abanye bengase bacabange ukuthi ukumaketha okuphumayo kuya ngokuya kuphelelwa isikhathi enkathini yedijithali, kuyaqhubeka nokuvela nokuzivumelanisa nezimo. Ikusasa lokumaketha okuphumayo kungenzeka lifake ukuhlanganiswa okukhulu nobuchwepheshe kanye nendlela yomuntu siqu yokusebenzelana kwamakhasimende. Njengoba iziteshi zokuxhumana ziqhubeka nokuhlukahluka, izinsiza ze-telemarketing zizodinga ukuthola izindlela zokusebenza ngokuphumelelayo kanye namanye amasu okumaketha.
Ithrendi eyodwa ebalulekile ukusetshenziswa okwandayo kokuhlaziya idatha . Amasevisi okuthengisa ngocingo asebenzisa idatha ukuze aqonde kangcono izethameli eziqondiswe kubo, enze imilayezo ibe ngeyakho, futhi athuthukise amasu azo okushaya ucingo. Ngokuhlaziya imiphumela yomkhankaso wesikhathi esidlule kanye nedatha yekhasimende, bangakwazi ukuhlonza imikhondo ethembisa kakhulu futhi balungise indlela yabo ukuze bathole ukubandakanyeka okungcono namazinga okuguqulwa.Le ndlela eqhutshwa idatha yenza ukumaketha okuphumayo kusebenze kahle futhi kuphumelele.
Esinye isici esibalulekile sekusasa lokumaketha okuphumayo ngefoni ukugxila ekuthobeleni nasekuziphatheni okuhle . Njengoba imithetho emayelana nokumaketha ngefoni kanye nobumfihlo bedatha iba lukhuni, izinsizakalo ezihlonishwayo zizobeka phambili ukubambelela kule mithetho. Lokhu kuhlanganisa nokugcina uhlu olunembile lokungashayeli, ukuthola imvume efanele yezingcingo, nokuqinisekisa ukuxhumana okusobala namakhasimende angaba khona. Imikhuba yokuziphatha ibalulekile ekugcineni idumela elihle kukho kokubili isevisi yokuthengisa ngocingo kanye nenkampani yamakhasimende.
Ngaphezu kwalokho, kunokugcizelela okukhulayo kokuhlangenwe nakho kwamakhasimende . Ukumaketha okuphumayo ngezingcingo kuyasuka kumaqhinga anolaka, aphazamisayo kuya ekuhlanganyeleni okwengeziwe nokuqhutshwa kwenani. Ama-ejenti aqeqeshelwa ukulalela izidingo zamakhasimende angaba khona, anikeze ulwazi oluwusizo, futhi akhe ubuhlobo bangempela. Lokhu kugxila ekudaleni umuzwa omuhle wamakhasimende kungaholela ekuhlanganyeleni okungcono, ubudlelwano obuqinile, kanye nokuthuthukiswa kombono womkhiqizo.
Okokugcina, ukuhlanganiswa nezinye iziteshi zokumaketha kuzobaluleka ngekusasa lokumaketha okuphumayo ngocingo. Imizamo yokuthengisa ngefoni ingahlanganiswa nokumaketha nge-imeyili, imikhankaso yenkundla yezokuxhumana, namanye amasu edijithali ukuze kwakheke indlela yokuthengisa ebanzi futhi ebumbene. Isibonelo, ikholi yokuthengisa ngefoni ingase ilandele umkhankaso we-imeyili noma inikeze ulwazi olwengeziwe ngemva kokuba othile evakashele iwebhusayithi.Le ndlela yokwenza iziteshi eziningi ingathuthukisa ukusebenza kahle kwayo yonke imizamo yokumaketha futhi iholele emiphumeleni engcono kakhulu iyonke. Ngakho-ke, ngenkathi izindlela nobuchwepheshe bungase buguquke, ukumaketha okuphumayo kuzohlala kuyithuluzi elibalulekile lamabhizinisi afuna ukuxhumana ngqo namakhasimende angaba khona.
Isithombe esingenhla sibonisa isici sobuchwepheshe sokumaketha okuphumayo kwesimanjemanje. I-ejenti yesikhungo sezingcingo ikhonjiswa kusetshenziswa ikhompuyutha namahedsethi, okugqamisa amathuluzi anika amandla ukuxhumana okuphumelelayo nokuphathwa kwedatha. Isikrini singabonisa isizindalwazi sekhasimende noma umbhalo, ogcizelela indima yobuchwepheshe ekusekeleni imisebenzi yokuthengisa ngocingo.
Sengiphetha, izinsiza zokumaketha ngefoni eziphumayo zingaba yimpahla ebalulekile kumabhizinisi afuna ukwandisa ukufinyelela kwawo, akhiqize umkhondo, futhi andise ukuthengisa. Ngokubambisana nenkampani enedumela elihle nephumelelayo lokumaketha ngocingo, ungakwazi ukusebenzisa amakhono ochwepheshe abaqeqeshiwe ukuze uxhumane ngokuqondile namakhasimende angaba khona.Yize kubalulekile ukukhetha isevisi efanele futhi ulandelele imiphumela yakho, ukumaketha okuphumayo kuseyithuluzi elifanele nelinamandla kumhlaba wokumaketha. Njengoba ubuchwepheshe buthuthuka namasu avela, izoqhubeka nokunikeza amabhizinisi indlela eqondile neyomuntu siqu yokuxhumana nezithameli eziqondiswe kubo futhi iqhubekisele ukukhula.