The main rule is to be respectful of a person's time. A text message shop is very personal. It goes right to their phone. So, you must send messages that are valuable. You must send them at the right time.
The Most Important Parts of a Good SMS Message
Every good text message has a few key parts. First, it must be from your brand. Start the message with your company name. This helps people know who it is from. It builds trust. Second, it must have a clear offer. Tell them what the message is about. Is it a discount? Is it a reminder? The person should know right away.
Third, it needs a strong call-to-action. A CTA tells them what to do next. It could be "Shop Now" or "Get Your Discount." Be very clear and direct. This is a very important part of the message.
How to Write Your Messages
Writing a good message is like writing a good ad. It has to be short. It has to be to the point. Most texts have a limit of 160 characters. So, you do not have a lot of space. Use short words and simple sentences. Get your point across as fast as you can.
You should also use a link. The link should be short. The link should take them to a mobile-friendly website. This makes it easy for them to act. A long link is hard to read. A short link is better.
When and How to Send Your Messages
Timing is very important. You should not send messages late at night. You should not send them early in the morning. This is very annoying to people. You should send texts during the day. This is when people are awake. This, consequently, is a much better time.
Personalization is also a key. You can use the person's name in the message. You can mention a product they looked at. This makes the message feel like it is just for them. It is not just a general message.
The Importance of Getting Permission
You must have permission to text someone. This is not just a good idea, it is the law. The person must agree to get texts from you. They should opt-in to your list. They should know what they are signing up for. This helps build trust.
You must also give them a way to stop getting texts. Every message should include a way to opt-out. A simple "Reply STOP to unsubscribe" is a good way.
Some Examples of Good Messages
Here are some examples of messages that work. For a welcome message: "Hi [Name]! Thanks for joining our list. Here is 10% off your first order: [Link]." For a flash sale: "Flash Sale! Our new shirts are 25% off for 2 hours only. Shop now: [Link]." For a reminder: "Don't forget! Your appointment is tomorrow at 2 PM. See you soon!" These messages are short. They are clear. They tell the person what to do next.