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what are the goals of demand generation?
Demand generation creates interest in your brand, product, or service. It can also revive interest in an old offering that’s seen a dip in sales, or bring past customers who have fallen out of touch with your brand back into the fold.
While building awareness and interest are common goals, others include:
expanding your audience: a strong demand generation campaign can attract those who already know your brand (but not new products) and pull in new customers with the same effort.
Building brand authority: demand generation can position your brand as a leader afghanistan phone number list in your industry by spotlighting that set you apart from competitors.
Driving lead generation: your demand generation efforts should drive lead generation for your brand by getting customers excited about your offer and inspiring them to purchase.
Educating and nurturing: creating a demand generation campaign teaches customers about your offer. It also gives them the knowledge they need to see it as a solution to their problem.
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what are the goals of lead generation?
Lead generation is about closing sales and increasing revenue for your business. You are converting prospects brought in by demand generation activities. As a salesperson, this means reaching out early in the buyer’s journey to build trust and develop a relationship, then nurturing that relationship until the prospective buyer is ready to close. The ultimate goal? A done deal.