A bulk contact database is not a “set it and forget it” asset. Contacts change jobs, switch phone numbers, unsubscribe, or become inactive. Failing to update your database regularly causes inefficiencies and irritates users.
Why Updating Matters:
Maintains Database Accuracy: Outdated data wastes resources and reduces ROI.
Complies with Legal Requirements: Data minimization and accuracy are legal brazil mobile phone number list mandates in many jurisdictions.
Supports Targeted Marketing: Up-to-date data allows for relevant communication.
How to Avoid This Mistake:
Implement regular database audits to identify and remove outdated or inactive contacts.
Use automated tools to refresh data or append new information.
Provide easy update options for contacts to change their information.
Mistake #5: Ignoring Deliverability and Spam Filters
Even with the best content and segmentation, your campaigns will fail if your messages never reach your contacts’ inboxes or phones. Ignoring factors that affect deliverability is a critical oversight.