As a moderator, I often hear about my work: "What a simple job you have, you sit, drink tea, chat with people on different topics, and you even get paid for it. How wonderful! It's not a job, but a fairy tale." Let's try to figure out if everything is as simple as people around us might think.
is as interesting as it is difficult. Having worked as a focus group germany cell phone number list moderator for many years, I have noted for myself the undoubted advantages of my work - it is a constant source of new information, a continuous process of development and improvement, it is an opportunity to communicate with new people (in addition to communicating with colleagues, the moderator communicates a lot with participants, clients, subcontractors, etc., etc.). A moderator is never bored!
Despite the large number of sources of interaction with people, the main work of the moderator is interaction with the research participants. This article will discuss them.
People are all different and unique. Although we usually select people with similar parameters for focus groups (for example, the same age group or consumers of a certain brand or a certain field of activity, etc.), the character of each participant is unique.
Based on our experience, we can classify participants by type, which can be conditionally divided into two groups: “those who help us conduct a focus group” and “those who hinder this process” .