By this we mean that you should not advertise low-priced offers for your products and services simply because you want to reach more customers.
Instead, make sure you keep your business goals in mind and align those goals with every promotion you market and use to generate customer leads.
You can amplify the effects of this idea by going into great detail about your business goals and operations.
Let your emails reveal, for example, that you want to increase the use of employee tracking software in business-to-business (B2B) marketing, and then offer a 50% discount on the purchase of this software. Demonstrate merchant cash advance email marketing integrity this way and build a strong bridge of trust with potential customers.
Using Email Marketing as an Effective Inbound Strategy: 7 Ideas and 5 Benefits
Email marketing is usually most effective when time is taken seriously. Therefore, when applying inbound marketing, use reasonable intervals. Sending emails weekly, for example, is practical because it does not present you to potential customers as desperate or unserious.
Instead, sending regular emails lets customers feel like you’re organized and thoughtful, traits that go along with trustworthiness. So, make sure you use timing to your advantage—the more regular, the better.
Additionally, emails should be one of the tasks you automate as a marketer . You can set up your system to send emails with offers right after a lead bounces to your checkout page.
So, if the price turns them away, you can still secure them by using discounts, especially if you are running a promotion.