For example, in this post below about startup marketing budget, the website creators must have noticed that the top right and bottom right corners are getting the most interest. They decided to place their call to action buttons in those places.
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On the other hand, Together Software has decided to place the CTA buttons for their onboarding software at the top right and center of the page below the fold. See below:
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The tool displays the areas with the most clicks or cursor movements to show marketing list of rv owners where the most engagement is happening. See the areas where most of your visitors are clicking.
You may want to reposition your call-to-action button to that spot.
When you run a heatmap analysis on your site's most popular pages, you can see where visitors interact the most. You can figure out what improvements you can make to your site to reduce your bounce rate.
Run A/B tests
Once you know where the clutter is coming from or what elements are attracting the most attention, you want to make some changes to your pages.
Recordings and heat maps can help you reduce bounce rates. You can A/B test headlines, call-to-action buttons, images, and other page elements.
One thing that always improves conversions is adding videos to your landing pages, especially testimonial videos.
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Zendesk, for example, uses multiple testimonials. Mailchimp uses single testimonials.