With an A/B test, you recreate the same page, changing one thing at a time. You show the same page with alternating images or call-to-action button colors to see which one is better at converting raw traffic into leads.
In addition to A/B testing, you may also want to conduct multivariate testing, where you test multiple elements to see which one works best.
This test helps you get to the right elements, their colors and word choice.
While there are several general methodologies, you can try to reduce your bounce rate:
Segment bounce rate by landing/entry page: Your site’s overall bounce rate doesn’t give you a true picture of what’s going wrong. You need specific information about bounce rates on a page-by-page basis.
Use web analytics to determine the top 20 landing pages. Then look at their bounce rates.
You should be able to optimize these pages or categories and have the highest bounce rates.
Surveys: There are several tools you can use to do this survey visitors who click marketing list of plumbers the x button at the top. There is a risk of frustrating the visitor, but you may be able to find useful insights.
Testing: Testing helps you experiment with multiple layouts, styles, and call-to-action buttons, among other elements.
Finally, you need to double-check everything to see if your optimization efforts are working and reducing your site’s bounce rate.
Quality images are one of the best ways to grab attention, keep people there longer, and reduce bounce rates.
Websites today go to great lengths to post quality photography and even design custom images so their blogs and websites look good.
For example, on this page about employee coaching models, there are lots of images of their models to draw the reader in and give them a taste of what’s to come.