Companies are increasingly using geotargeting to segment their audiences and personalize their messages . Brands can use geotargeting for both online and offline marketing campaigns. When done correctly, it can be a proactive way to reach your target audience and increase conversions.
An example of a geo-targeted campaign is when an e-commerce store sells winter clothing. The brand could focus ads on users in cold climates. This technique would be an effective use of marketing resources compared to targeting ads to all users, regardless of location. There are many examples of successful geo-targeted campaigns. Here are a few of them:
Toyota: The popular car brand created a “Let’s Go Places” campaign targeting specific locations across the United States. Using geofilters, the company promoted local hotspots using a trendy platform and invited users to explore their mail marketing to doctors area while driving a Toyota vehicle. The result was an increase in brand awareness and sales.
Ikea: Meanwhile, Ikea ran a geo-targeted ad campaign that used beacons to target customers near an Ikea store. The ads promoted special offers and products available at the nearby store. Their campaign led to a 5.7% increase in store visits.
Unique: On the other hand, this Japanese casual wear retailer launched its “Uniqlo Check-in Chance” campaign in 2012. With this initiative, shoppers who checked in at selected Uniqlo locations on Foursquare could win prizes. The campaign successfully drove traffic to the stores and generated buzz around the brand.
As you can see, there are many examples of successful geotargeting campaigns. Businesses can increase their reach and conversions by targeting ads and promotions to a specific location. If you want to run a successful geotargeting campaign, consider using some of the examples above as inspiration.