It’s an uncomfortable fact that many new ecommerce site owners don’t want to hear, but the vast majority of online shoppers who add items to their cart and even get to the checkout page never complete their purchase. Instead, these customers abandon checkout, which means they either click away from the checkout page or end up removing items from their cart.
This is called checkout abandonment, and it’s a problem that many online business owners across a variety of industries deal with on a daily basis. It’s frustrating to have customers so close to completing a transaction and making a sale, and while checkout abandonment is inevitable to some extent, it also doesn’t have to be as high as it might be now.
Image Source
Here are seven proven tactics you can use to eliminate checkout abandonment, or at least keep it to an absolute minimum:
Learning how to minimize checkout abandonment requires first understanding journalist email list why your customers are likely abandoning their checkout pages.
The truth is that there is almost certainly no single reason you can pinpoint why customers abandon your checkout page specifically. There may even be abandonment reasons specific to your online business that don’t apply to most other businesses.
But the most common culprits of checkout abandonment, in general, are:
Preferred payment method not available
Offer as many payment options as possible to your customers. Recent statistics show that over 70% of customers rely exclusively on a credit or debit card for online purchases. This means that 30% of customers prefer another payment method and those customers will be the ones who will leave if you allow payments to be made only by credit card. Offer as many payment options as possible, such as PayPal, Venmo or mobile payments.