Podcasting can be cost-effective and has many benefits for your online presence. You can interview highly authoritative people in your niche, which increases your brand credibility , or share your opinions on various topics that solve customer pain points.
The same rules apply to videos that can increase the budget for their production, but it is one of the most vital tools in your arsenal if you want to grow quickly by creating meaningful connections with your audience.
Invest in email marketing
We have explored why content is essential for growing your e-commerce business, but now we need to find a way to distribute this content to potential customers. Email marketing is an excellent channel and the best part is jewelers email list that you only need email marketing software to start your email campaigns.
A dedicated email marketing software can help you optimize your campaigns, capture leads through landing pages and opt-in forms , and create a high-converting email marketing funnel.
Using custom responsive templates , you can create an email design that combines your best-performing content, social media channels, and other valuable tips and news you want to share with your audience. It’s that easy, literally.
Pro Tip : An excellent strategy for ecommerce brands is to set up email automation for specific actions of their customers. In addition to newsletters that you can send to your customers, you can set up cart abandonment emails or other behavioral activation emails to focus more on generating additional revenue for your business.
Organic traffic can take you far, but advertising can take you fast. The only caveat is that you need a lot of budget if you want to prioritize this channel. Trial and error is a must when it comes to advertising and you need to be prepared to spend a lot of resources on content and ads.