The main role of FAQs is to provide your site visitors with quick answers. It also helps to demonstrate your authority on a certain topic. You want to avoid in-depth answers that can lead your visitors down an unnecessary path.
Embrace customization
Personalization is another effective eCommerce content marketing strategy that will help you increase online sales. Organizations can help behavioral data serve a visitor with personalized experiences based on their past actions and preferences.
Based on research , this strategy can increase sales by up to 10%. However, the opportunity can be greater. Unfortunately, only a few organizations are taking advantage of this strategy.
Brands can also take location into account in personalization to develop an experience that is appropriate for where the customer is located. Remember that your customers live in different parts of the world. For example, a customer healthcare email list in Southern California, for example, might search for swimsuits in October at the same time as a customer in another part of the world searches for coats.
Pop-up Marketing
Pop-ups have a bad reputation, and it’s easy to see why. Many websites use them indiscriminately in an attempt to increase conversions.
But if used strategically, pop-up marketing will help you drive conversions and reduce cart abandonment. They will also help improve the on-site customer experience. Here are the reasons why you should use pop-up marketing:
Well-placed and relevant pop-ups give value to the audience
They convey engaging messages if implemented correctly. A pop-up message provides users with a message at the right time.
Anticipate future sales
It would be best to assess the market demand if you can expand your product line and see if it is worth it. This can be done through various approaches, including: