Use retargeting
Retargeting customers who have already visited your website or specific product pages can help you convert them.
Customers are more likely to make a purchase after at least two or three interactions with a brand, so while your website may not generate conversions the first time, it has a higher chance of improving conversion rates the second time your audience views your site.
There are several ways to retarget customers, including social media and Google ads, but what works best for you will depend on your expertise and where your customers spend their time online.
It is cheaper to reuse ads for several months, but during the holidays, ads and marketing materials direct mail marketing for personal injury email list should be more festive to attract customers.
The holidays are a great time to make some changes to your website and social media content to make it more engaging and showcase your unique brand identity. You can add a homepage banner or pop-up to your site with exclusive holiday deals and promotions.
Additionally, you can highlight products that would make great gifts. Depending on your business, not everything you sell makes a great holiday gift.
For example, if you sell personal care products, it’s unlikely that someone will want to buy their loved one’s deodorant for the holidays. However, in this example, you could promote travel-sized personal care products, such as body wash, or any smaller product that would make a great stocking stuffer.