The header says Starbucks award, so it tells readers that this is not a promotional email. But it is something for the reader, something useful for the reader.
A short copy followed by the CTA, without extensive content, makes it easy to consult.
The various characters to create a distinction between the sections are another interesting thing about this template.
The CTA is not boring but something that evokes action.
All information and guidelines are in gray color, so they do not attract all the attention and readers focus on the main thing first. Optimized for mobile devices.
The format of the image, header, description and CTA button follows.
New Year is celebrated all over the world and people welcome the new year with joy. It is the time automotive mailing list when most people start new routines, pursue new goals and start new jobs; in short, they realign their lives.
So, this is also the time when companies come forward with different e-commerce marketing tactics by introducing great deals, discounts, and new products and features. The following template is what Google sends to its users to welcome them into a new year with new features.
Why do we like this?
The brand logo at the top reinforces the brand. The newsletter template clearly explains what they will tell you at the beginning of the email.
The use of images is very important; it depicts the very element of the festivities.
They followed the zigzag pattern of text and images to make it easier for users to navigate through the email.
The short text is another nice element so that users do not have to spend a lot of time reading long walls of words. Also the copy is very good.
The link at the end of the email directs readers to the blog so they can explore more.