Process of a competitive analysis using the visibility index:

sakibkhan29188 · Post by **sakibkhan29188** » Tue Apr 22, 2025 4:41 am

Step 1: Research keywords and competitors
The most important step for meaningfully comparing metrics: Know your current status. Which keywords are relevant to you? Which ones are you currently using, and how do you rank? Identify relevant keywords for your website and review your current position in search engine results. This will help you identify your most important competitors.

Step 2: Compare relevant data
Use SEO tools to analyze the visibility of your website and your competitors. Pay attention not only to the Visibility Index, but also to other metrics such as Visibility Index history, keyword usage, top rankings, backlinks, URL count, and social media presence. This data provides insights into your competitors' performance and can help with strategy development.

History of the visibility index :

Take a look at a competitor's chart – is there a steady increase in the metric, or is it trending downward? This will give you an idea of how successful the competition is with their SEO measures in general. For example, if a competitor's chart is steadily rising, then there's a good chance the company is actively working on increasing its online visibility, i.e., engaging in SEO (search engine optimization).

Keywords :

Check how your strongest competitors rank for relevant keywords. This will also help you bahamas phone number data identify other important search terms that you may have overlooked during your initial research.

Top rankings:

How often do your competitors appear on page 1 of Google with the keywords you use? This metric is very useful for assessing a competitor's performance. The first ten search results are by far the most clicked on.

Links and backlinks:

How many links come from other websites? This gives you insight into how well your competitor is connected to other sites. Links from other websites can bring traffic and thus leads, and they can also influence your search engine rankings. The larger and more influential a website is that links to your content, the more positively it will affect your ranking.