Commandment 2: Everyone has the right to make mistakes, but repeatedly using erroneous content is an abuse of that privilege.
According to a study by Investcro, 59% of marketers believe creating relevant content is the biggest challenge when creating a lead nurturing program. Additionally, 68% of marketers identify content-based lead scoring as their primary revenue driver. This alone proves the importance of content in lead nurturing.
You need to offer relevant content offers by reviewing your current content strategy. There is a general consensus among marketers on these forms of content based on the prospect's stage in the sales funnel:
Awareness Stage – In this stage, talk about the problems your company rcs data lebanon is trying to solve through educational blog posts, white papers , e-books , and quizzes. Take Kissmetrics’ content for the awareness stage as an example. They publish blogs related to their product, like this one , explaining why website traffic should always be prioritized over conversions.
What's most striking about this blog is that it rarely discusses the company's product. It provides valuable information to marketers who need it. Guess who these marketers turn to when they need to increase their website traffic?
Evaluation – Now that you've covered the problem, show how your company solves it through checklists and kits, tip sheets, and/or educational webinars. Continuing with the example we gave earlier, Kissmetrics knows how to create the ideal content for the evaluation phase. They regularly attract prospects with demos and webinars explaining why and how to use the product. Sometimes, they create blogs and videos around their new tools and products.