as a tool for online marketing conception

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XOVI in a different way,Dr. Erwin LammenettDr. Erwin Lammenett
introductionOf all the challenges currently facing companies of all kinds, the megatrend of "digital transformation" is undoubtedly the greatest. No company can escape it indefinitely. The multitude of digital requirements companies face today is immense. The digital world is evolving at a rapid pace. Companies must therefore develop new capabilities.

In many cases, the corporate organization must adapt to changing senegal cell phone number list customer behavior and new customer expectations. New strategies must be developed, and brand budgets must be reallocated. And all of this happens at a rapid pace. Many companies struggle to keep up with this pace.

Online marketing is a core component of "digital transformation." The majority of German companies already engage in online marketing. It is an integral part of their marketing strategy. In practice, however, many companies operate without a well-thought-out roadmap, which is ultimately what a strategy is. This roadmap enables the optimal use of marketing budgets against the backdrop of previously defined goals. The process of online marketing strategy development describes the path to the strategy.