Use cross-selling to increase sales

[suchona.kani.z]

Find the right market niche Depending on the type of used books you want to sell online, you will need to identify a specific market niche to target with your communications and marketing efforts.

In practice, you will have to identify a more or less specific market segment, defined by the needs and requirements of consumers, carrying out what is called market segmentation.

Market segmentation occurs according to various criteria, including:

how do you find your market niche?

Research the subcategories of the niches you are thinking of targeting.
Conduct thorough keyword research, taking the SERP into high consideration.
Calculate your profit margin carefully , because remember that your business will have to be profitable!
In this case, and in many others to be honest, Amazon was right.

Try putting any product in your Amazon cart, and you brazil email list can bet that the e-commerce giant will suggest related products, either purchased by other users along with the one you chose or recommended based on your previous purchases.

In short, pure cross-selling .

And if Amazon does it, why shouldn't you?

I am sure that in your catalog there are several used books that are similar to each other. That is why you should make sure that, every time a customer adds one of your books to his cart, your ecommerce suggests interesting and related additions.

Of course, you wouldn't recommend a gardening book to someone who wants to buy a romance novel, but it's a great opportunity to increase your business revenue.

For example, if your goal is to sell used college books online, it will be very easy for you to suggest texts that are generally purchased together because they are part of the same course of study.