Create a seamless payment process

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Next, you need to create a seamless checkout process for your store. This will improve conversion rates, reduce cart abandonment, and strengthen your brand image.

To do this, you need to integrate your online store with popular and reliable payment gateways such as Stripe and PayPal. Customers usually trust these options, which ensure safe transactions and are a great choice.

Additionally, these gateways easily connect to WooCommerce. Simply install the plugin for these gateways and visit the WooCommerce “Settings” Payments page .

Here you can activate/deactivate the different gateways and then add your account details to complete the process. For instructions, see our tutorial on how to accept payments with Stripe in WordPress .

Add Stripe payment gateway
After setting up your gateways, you can add an express payment button to provide a seamless experience for your customers. This button allows users to go directly to the payment page without having to fill in any details.

For more information, check out our step-by-step tutorial on how to add express checkout buttons in WooCommerce .

Express checkout buttons preview
If you need more tips, you can check out our beginner’s guide on how to customize your WooCommerce checkout page .

5. Add social proof and FOMO
Now that your ecommerce store is set up , it is important to add social proof before you launch it. This latvia telemarketing data proof will show visitors that other customers have trusted your store and had a good experience with it.

It will also develop FOMO (Fear of Missing Out) which can increase sales. One way to do this is to add customer testimonials and reviews to your store .

Preview for testimonials
If your customers have left reviews on platforms like Google, Yelp, or Facebook, you can display these feeds on your site as well with the Smash Balloon Reviews Feed plugin .

It features a visual editor and makes the process of connecting these platforms with WordPress extremely simple.

For instructions, see our step-by-step guide on how to display Google, Facebook, and Yelp reviews in WordPress .