There are three main stages in the customer’s path to purchase:
Awareness
Consideration
Solution
of the buyer's journey. For example, you'll want content that answers common questions customers have early in their search for answers related to common problems or pain points they face.
4. Set analytics goals
You won't know how successful your site is until you set goals for south africa phone number list traffic, conversion rate, and lead volume each month. Make sure you have analytics software installed on your site and adjust it based on what converts for your site.
As you review your analytics each month, consider tracking these statistics.
Total traffic
Main sources of traffic (e.g. social media referrals, third-party leads, etc.)
How long do users stay on your site?
Which pages have the highest bounce rate?
Understanding these statistics can give you clues about your options. For example, if a large portion of your bounces are coming from one specific page, that's a sign that that page doesn't have a strong or effective call to action.
5. Check company data for compliance
Your website is just one element of your online presence. Listing your website on sites like Google My Business, TripAdvisor, Yelp, Angi, HomeAdvisor, Healthgrades, etc. will increase your website's visibility.
The key to listing your business on third-party websites is to be consistent. For example, your address should spell “drive” or be abbreviated on all sites. You don’t want to abbreviate it sometimes and spell it out on others. Or, if you include LLC or Inc. in your business name, make sure it’s there everywhere, or these third-party websites may see them as different entries.c
Plan what content is best suited for these different stages
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