Digital narratives , or storytelling, are a form of content production based on the creation and development of stories. In marketing, these stories are used as a way to connect with customers' emotions and drive purchases.
By presenting everyday or relatable situations, customers industry email list can gain a closer understanding of the brand, thereby strengthening their identification ties.
Marketing strategies associated with digital storytelling have a long history, spanning print and television marketing. However, they have now taken on digital media and acquired a newfound power.
What are the new digital narrative or storytelling strategies in 2020?
Today, the reign of social media is undeniable, and marketing strategies have been developed based on it. Digital storytelling hasn't been left behind, which is precisely why this area is one of the most effective and far-reaching.