View count, play rate , engagement , and even traffic sources are some of the key metrics to identify whether executing video marketing will bring optimal results to your digital strategy or if you need to make some adjustments.
According to Diode Digital, video marketing can be up to 600% more effective than print and email marketing combined, a fundamental pillar of any current digital marketing strategy .
But before analyzing the specific behavior of video content, and even before creating it, it is important to clarify three specific issues, from which its success will depend:
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3 things to consider before creating video content Define job function email database the specific objective of the video
The message, design, format, length, production, and everything else that goes into a single video should be aligned with a specific objective, whether it's promoting a new product, building a community, or increasing sales of a service. It's important to be completely clear about this from the start.