Fundamentally called TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel), the sales funnel stages help market and organize content and nurturing flows.
Each step has a need, depending on how ready telegram data someone is to make a purchase. Therefore, different content is created for different stages. And not only with different formats, but also with different topics.
Uses varied formats
One of the keys to staying attractive and capturing your audience's attention is to avoid boring them with your content, but rather to use varied formats. This way, you'll be on the right track to fulfilling all the steps of Inbound Marketing.
The most popular content formats are: videos , ebooks, podcasts, infographics, whitepapers, etc.
Analyze which formats are most convenient based on the topic you want to develop and where your prospect is in the buyer's journey.
Take advantage of all the information you have to create irresistible content .