The form must not be copied

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It is crucial that the email marketing campaign is not built on forms. Although it is possible to find forms online, it is not always a good idea to use them.

First of all, it can be seen that it is a pattern. The second thing is that the pattern completely kills the previous two principles. The form already has its purpose and was written for it. The whole point is to put together such content that will "target" a specific group of people for a specific purpose.

Therefore, the use of forms that only need to be "filled out" is contrary to the c level executive list idea of ​​creating a marketing strategy. As with any content, creativity is valued more than anything else in email writing.

4. It is sent to a selected audience
Before we do all the other steps, we have one task. We need to know exactly who we are sending that mail to.

A fundamental part of an email marketing campaign is selecting and collecting a list of contacts. We contact the contacts from the list later or stop contacting them depending on their reaction. The list itself is a kind of data archive because it shows:

The success of our strategy
Success of individual segments
It provides insight into how clients traffic with our strategy
Therefore, the whole strategy rests precisely not on mass mailing. On the contrary, the goal of a successful strategy is to make such a list and succeed in accomplishing the given purpose with the chosen audience. A strategy that does not rely on selected contacts cannot succeed.

These are the general things you should follow. Of course, this is often complicated, especially if you have to run a business on top of that. Luckily, Indigital is here to help. Start thinking digitally and create success.